What?
In Ferrazzi and Weyrich (2020), rule eight shares a motivational piece about inciting a movement, one that enhances our lives and the lives of those around us. Teamwork and co-elevation have been the overarching themes throughout the book, but they have practicality outside the work of an intimate team space. The author’s label this final chapter of the book as Join the Movement and I don’t think I could have picked a better name for the wrap up section. “I believe co-elevation will become a worldwide movement. It has to” (Ferrazzi & Weyrich, 2020, p. 199). It is clear that the authors have an emotional connection to their work. How we operate as teams is difficult to manage, but how we operate as individuals in a diverse society has similar implications and roles to be filled.

So What?
Joining the movement of co-elevation doesn’t just have implications for individual teams, but for our society and the way that we operate as individuals. You could easily make co-elevation about teamwork in your office cubicles, or you could choose to see the beauty in diversity as an everyday thing. We all have something useful to provide to this world, some of us show it in different ways. Throughout the Ferrazzi and Weyrich (2020) book, themes have been a sort of double entendre. Some of the section names- “Praise and celebrate”, “Earn Permission to Lead”, and “Create Deeper, Richer, More Collabortive Pertnerships.” These titles suggest that co-elevation is about harmony and unity. Although we can become connected with millions to billions of people at a moment’s notice through the internet, we are becoming increasingly isolated from one another. We have started to neglect relationships with those around us because they aren’t exactly what we expect, or they don’t handle situations how we want them to be handled. I think, and I would assume Ferrazzi and Weyrich would also think, this to be a social fallacy and in opposition to human nature.
After I get my master’s degree, I plan to work in strategic communication. Something we frequently learn about in my communication and public relations classes is Corporate Social Responsibility. Corporate Social Responsibility is the intentional engagement of large corporations and organizations with external publics and social issues that affect all people. Some people think that corporations attempting to take a stance on social matters are just trying to boost their profits and strengthen their reputation. While these qualities may be results of properly executed Corporate Social Responsibility, it does not mean they are the sole reasons for corporation engaging in social matters. I argue that organizations only exist because we (individual human beings) give them a purpose and provide the means for them to exist. Without people, organizations are nothing. When I enter the workforce, Corporate Social Responsibility will forever feel like a movement to better humanity through large scale co-elevation.

Now What?
“As our co-elevating habits transform our work relationships, they will naturally spill over into the rest of our lives” (Ferrazzi & Weyrich, 2020, p. 199). Corporations have a tremendous amount of social influence (maybe more than America cares to admit) and implementing co-elevation into our work-based team operations will have lasting external effects. This may seem like a drastic change, and it is, but every socially drastic change started with a group of people that believed in something. “[Americans] are more divided along ideological lines – and partisan antipathy is deeper and more extensive – than at any point in the last two decades. These trends manifest themselves in myriad ways, both in politics and in everyday life” (Geiger, 2021). Too frequently we let our differences divide us instead of uniting us. I urge you to communicate with those around you in a healthy and respectful way.
When I heard the phrase “join the movement” I immediately thought of a piece of advice I received from a mentor- “learning from others is not the gradual filling of a bucket, but a lighting of a fire.” We could easily take the teachings from Ferrazzi and Weyrich (2020) and add it to our to-do list (the finite bucket), or we could use their teachings to create a chain reaction with exponential social implications (the lighting of a fire). If we believe that co-elevation will lead to a better tomorrow, then what is stopping us from achieving greatness? The change starts with you. How will you make the world a better place? “Change on this scale can be hard to imagine. But today’s world was built by change movements of the past” (Ferrazzi and Weyrich, 2020, p. 200).
References:
Ferrazzi, K., & Weyrich, N. (2020). Leading without authority: How the new power of co-elevation can break down silos, transform teams, and reinvent collaboration. Currency.
Geiger, A. (2021, April 9). Political polarization in the American public. Pew Research Center – U.S. Politics & Policy. Retrieved November 10, 2022, from https://www.pewresearch.org/politics/2014/06/12/political-polarization-in-the-american-public/








